Terms of Service

By creating an account, clicking to accept, accessing, or using the Service, you agree to these Terms on behalf of yourself and, if you use the Service for an organization, that organization (“Customer”). If you do not agree, do not use the Service.

You represent that you have authority to bind the Customer. If the Customer is a legal entity, references to “you” include your users and administrators acting within the scope of their role.

Activelead provides tools to score and filter form submissions via an API, web application, documentation, webhooks, and related features as described on our website and in-product (collectively, the “Service”).

We may update, add, or remove features to improve security, performance, or compliance. We will try to avoid disruptive changes when reasonable; material adverse changes may be communicated as described in Section 16.

You must provide accurate registration information and keep it current. You are responsible for all activity under your account, for safeguarding passwords, and for any API keys and secrets issued to your projects.

API keys and secrets are confidential credentials. Do not embed long-lived secrets in public client-side code. Revoke compromised keys promptly. We may suspend access if we reasonably believe credentials are exposed or misused.

You must be of legal age to contract in your jurisdiction. You may not share accounts in a way that circumvents limits or billing.

Subject to these Terms and payment where required, we grant you a non-exclusive, non-transferable, revocable license while you have the right to use the Service (including a prepaid credit balance as offered) to access and use the Service for your internal business purposes in accordance with documentation.

You will not (and will not permit others to): reverse engineer the Service except where mandatory law allows; probe or attack our systems; scrape the application in violation of technical limits; use the Service to build a competing risk-scoring product for third parties; remove legal notices; or use the Service in violation of law.

You may integrate the Service with your systems solely as intended (for example, server-side calls to the ingest API). You remain responsible for your websites, forms, and downstream systems.

You control what data you send to the ingest API (for example, lead identifiers, IP addresses, email addresses, user agents, and metadata). You represent and warrant that you have all rights and lawful bases required to send that data to us for processing under these Terms and our Privacy Policy.

You will not use the Service to process special categories of data under the GDPR (such as health or biometric data) or other sensitive categories unless we have expressly agreed in writing and you have implemented appropriate safeguards.

Where we process personal data on your behalf, you instruct us to process it to provide the Service (including storage, scoring, logging, prepaid credit usage, support, security monitoring, and webhooks you configure). Our Privacy Policy describes categories and purposes in more detail.

If you configure outbound webhooks, you are solely responsible for the URLs you supply, the systems that receive payloads, and compliance with law when data leaves our Service. You must ensure endpoints are secure and authorized.

We are not liable for failures, delays, or security incidents caused by third-party systems outside our reasonable control.

The Service is offered through purchase of prepaid credit packs (or other products as published). Fees are as shown at checkout or in a written order. Unless otherwise stated, prices are in USD. Taxes, levies, and payment-provider fees may be added where applicable.

You pay through Activelead’s in-app checkout. By completing a purchase, you authorize us and our payment partners to charge the agreed amount using your selected payment method.

Credits credited to your account after an approved payment are prepaid balance consumed according to product rules (for example, one credit per successful evaluation). Once credited, credits are not redeemable for cash and are non-refundable except where mandatory law requires otherwise.

If payment fails, we may block features that require balance until a valid purchase completes. There is no “refund” of credits already consumed for services actually rendered.

The Service enforces prepaid credit consumption per use as documented, and technical rate limits to protect platform stability. Without sufficient balance, API responses may reject new evaluations until you purchase more credits.

You will not attempt to bypass limits or billing (for example, by creating multiple accounts to evade prepaid requirements). We may throttle or suspend abusive traffic.

We and our licensors own the Service, software, branding, documentation, and aggregate analytics derived from the Service (excluding your Customer Data). No rights are granted except the limited license above.

You retain your rights in Customer Data. You grant us a worldwide license to host, process, transmit, and display Customer Data only as needed to provide, secure, and improve the Service and as described in our Privacy Policy.

Each party may receive non-public information from the other (“Confidential Information”). The recipient will use reasonable care to protect Confidential Information and use it only for the relationship. Exclusions include information that is public, independently developed, or rightfully received from a third party.

We may reference the Customer as a user of Activelead unless you object in writing for reasonable brand reasons.

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

We do not warrant that scoring will detect all fraud or that decisions will match your business judgment. Risk scores and flags are automated signals; you remain responsible for how you use them in your sales, marketing, and compliance processes.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOSS OF PROFITS, REVENUE, GOODWILL, OR DATA, EVEN IF ADVISED OF THE POSSIBILITY.

OUR AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID US FOR THE SERVICE IN THE TWELVE (12) MONTHS BEFORE THE CLAIM, OR (B) ONE HUNDRED US DOLLARS (USD 100), EXCEPT WHERE LIABILITY CANNOT BE LIMITED BY LAW (SUCH AS GROSS NEGLIGENCE, WILLFUL MISCONDUCT, OR DEATH/PERSONAL INJURY).

Some jurisdictions do not allow certain limitations; in those cases, our liability is limited to the fullest extent permitted.

You will defend and indemnify Activelead and its affiliates, officers, and employees against third-party claims, damages, and costs (including reasonable attorneys’ fees) arising from: (a) Customer Data or your integration; (b) your breach of these Terms or law; (c) disputes between you and your End Users; or (d) your webhooks and third-party systems.

We will promptly notify you of a claim where practical and cooperate reasonably. You may not settle a claim admitting fault for us without our consent.

You may stop using the Service and close your account according to in-product options or by contacting support. Certain provisions survive termination (including fees owed, confidentiality, IP, disclaimers, limitations, indemnity, and governing law).

We may suspend or terminate access if you materially breach these Terms, create security or legal risk, fail to pay, or if we must comply with law. Where reasonable, we will provide notice and a chance to cure for non-payment or curable breaches.

Upon termination, we may delete or retain Customer Data as described in our Privacy Policy and applicable law. Export your data before closing if you need copies.

You will comply with applicable laws, including privacy, marketing, anti-spam, and sanctions regulations. You may not use the Service in embargoed jurisdictions or for prohibited end uses where restricted by law.

You are responsible for classifying and controlling your exports of technical data as applicable.

We may modify these Terms by posting an updated version and changing the “Last updated” date. If a change is material and reduces your rights, we will make reasonable efforts to notify you (for example, by email or in-app). Continued use after the effective date constitutes acceptance unless applicable law requires a different process.

Unless mandatory consumer law requires otherwise or a separate written agreement specifies a different venue, these Terms are governed by the laws of the jurisdiction where the legal entity operating Activelead is established, without regard to conflict-of-law principles. Courts located in that jurisdiction have exclusive jurisdiction over disputes, except that either party may seek injunctive relief in any court of competent jurisdiction to protect intellectual property or security.

Before filing a claim, the parties agree to attempt good-faith resolution through the contact channel listed for your account.

These Terms, together with the Privacy Policy and any order or written addendum you sign, constitute the entire agreement on the subject. If any provision is invalid, the remainder remains in effect. Failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. Notices to you may be sent to your account email or through the Service.

Nothing in these Terms creates a partnership, agency, or joint venture. Third-party beneficiaries are excluded except where our subprocessors are intended beneficiaries of limitations consistent with their role.

For questions about these Terms, contact us through the support or billing channel associated with your Activelead account or as published on our website.